This is my new favorite sweetener for substitutions. No more chemical aftertaste for my stuff. Truth in advertising here. It's not as thick as honey, but not as thin as real maple syrup either. The flavor is reminescent of corn syrup, but not anywhere near as cloyingly sweet. The lable says to cut liquids by one third, but I had to add it back for this recipe. Also, you'll need to cut the baking heat by 25 degrees.