Ana called these "fruit leathers." They are far superior to what I've experienced as fruit leather here -- dried fruit flattened into a very chewy, almost jerky-like consitency. Kettle Valley's fruit snacks are soft and have so much flavor! What a welcome treat. I had a cherry one and was pleasantly surprised by the real flavor and ability to bite into it without a struggle. Mmmm. No sugar--just fruit juice. Great choice, Ana!